National Adopt a Shelter Dog Month

Impossible to ignore.

Eight pieces, made with Rare Breed®. Every one funds 80 shelter-dog meals through Greater Good Charities.

Woman wearing the camouflage WANTED crewneck from Stray Project and Rare Breed. 80 meals per piece through Nov 30
Sign up, we donate 10 meals

4.89 across Stray

SEEN Crewneck

$65.00

Made to be seen. Worn for the unseen.

SizeSize guide

RelaxedTrue to size with a slightly relaxed fit.

80 shelter-dog meals funded by this piece

In every order

Two bags of Rare Breed® treats.

4.5 oz Pork and Beef Tender Meat Cuts. For your dog, courtesy of Rare Breed®.

While supplies last.

Rare Breed® treats

Want more for your dog?

Two bags come with your order. Everything else about them, and where to get more, is on Rare Breed’s site. It opens in a new tab, so your bag stays right here.

Go to Rare Breed®rarebreedpet.com New tab

Free US shipping over $80 Free & easy exchanges

Product details

Made to be seen. Worn for the unseen.

  • 14 oz brushed fleece
  • 80% cotton / 20% polyester
  • Vintage Black with dropped shoulders
  • True to size with a slightly relaxed fit
  • Unisex sizes S–3XL
  • Front and back collaboration graphics

Wash separately in cold water; follow the garment care label.

Part of the Stray × Rare Breed collaboration. Every piece funds 80 shelter-dog meals.

Fit and sizing

True to size with a slightly relaxed fit.

Use the garment measurements to compare with a piece you already love.

Size guide ↗

Shipping and exchanges

US orders usually ship in 1–2 business days. Delivery typically takes another 3–7 business days. Free standard shipping on orders over $80.

30 days from delivery. Unworn, unwashed, tags attached. Exchanges are free both ways; refunds have a $6 return-label fee. Final-sale items and gift cards are excluded.

The drop

The rest of the drop

80 meals each
WANTED Crewneck in Vintage Wood Camo, front view — Stray × Rare Breed 80 meals
Add

WANTED Crewneck · $65.00

SizeSize guide
SEEN Tee in Faded Black, front view — Stray × Rare Breed 80 meals
SEEN Tee $40.00
Add

SEEN Tee · $40.00

SizeSize guide
SUPPORT Tee in Off-White, front view — Stray × Rare Breed 80 meals
SUPPORT Tee $40.00
Add

SUPPORT Tee · $40.00

SizeSize guide
SUPPORT Hoodie in Off-White, front view — Stray × Rare Breed 80 meals
Add

SUPPORT Hoodie · $65.00

SizeSize guide
Adopt Hoodie in Black, front view — Stray × Rare Breed 80 meals
ADOPT Hoodie $65.00
Add

ADOPT Hoodie · $65.00

SizeSize guide
Adopt Tee in Faded Black, front view — Stray × Rare Breed 80 meals
ADOPT Tee $40.00
Add

ADOPT Tee · $40.00

SizeSize guide
A Lot to Love Hoodie in Light Yellow, front view with offset dog artwork 80 meals
Add

A LOT TO LOVE Hoodie · $65.00

SizeSize guide

Two pieces

Make it two.

Any two pieces. 160 meals, and shipping is on us.

Two pieces

Make it two.

Pick two, pick the sizes, and both go in the bag together. 160 meals, free US shipping.

First piece

Second piece

No discount on the pair. The 160 meals and the free shipping are the deal.

So they get seen

48,660

Meals funded so far. For the dogs still waiting.

1 piece = 80 meals. 1 signup = 10 meals. Through Nov 30, through Greater Good Charities. No cap.

Ten of them have gone home since. Tanner and Molly are still waiting.

  • Chini

    Chini

    Adopted Oct ’26
  • Tanner

    Tanner

    Still waiting
  • Molly

    Molly

    Still waiting
  • Snoop

    Snoop

    Adopted Oct ’26
  • Sky

    Sky

    Adopted Oct ’26
  • Buzz

    Buzz

    Adopted Oct ’26
  • Babe

    Babe

    Meet Babe ↗

    Hearts United for Animals · Auburn, Nebraska

  • Bella

    Bella

    Meet Bella ↗

    Dallas Pets Alive · Dallas, TX

  • Buddy

    Buddy

    Meet Buddy ↗

    Ruff Start Rescue - Foster Home · Minnesota

  • Charles

    Charles

    Meet Charles ↗

    Northern Lakes Rescue · Brainerd, MN

  • Charlie

    Charlie

    Meet Charlie ↗

    Ruff Start Rescue · Minnesota

  • Chip

    Chip

    Meet Chip ↗

    One Dog at a Time · Broward County, FL

  • Hootie

    Hootie

    Meet Hootie ↗

    Stephen Memorial Animal Shelter · Oskaloosa, Iowa

  • Jedeye

    Jedeye

    Meet Jedeye ↗

    Rockdale County Animal Shelter Georgia · Rockdale, GA

  • Kit

    Kit

    Meet Kit ↗

    Spots Last Stop Canine Rescue · Prior Lake, Minnesota

  • Kulow

    Kulow

    Meet Kulow ↗

    Branson Animal Shelter · Branson, MO

  • Lana

    Lana

    Meet Lana ↗

    Ruff Start Rescue - Foster Home · Minnesota

  • Noodle

    Noodle

    Meet Noodle ↗

    Jersey City Animal Care and Control · Jersey City, New Jersey

Portraits by Adam Goldberg, @agoldphoto

Nominate a dog

Worn by the pack

What people say about Stray.

4.89 from 252 reviews Verified by Judge.me

“Super comfy, great quality, getting so many compliments at work (I'm a vet tech). So glad to be supporting a cause I believe in!”

Allison J. · Verified buyer · Support Your Local Shelter Hoodie

“Now my favorite piece of clothing I own and so cool to support this cause. So so comfortable. I've already gotten so many compliments and I love telling people about this organization.”

Sasha A. · Verified buyer · Protect The Pack 2.0 Hoodie

Reviews are of other Stray pieces. This drop is brand new.

Frank holding Chini over his shoulder while wearing the black Impossible to Ignore SEEN crewneck.

Why we're doing this

Caring is cool.

Most people care about shelter dogs. They just never have to look at them. So we put them on the back of a sweatshirt, with Rare Breed®, and we're being loud about it. By the end of November, ignoring shelter dogs should take real effort.

Beyond the bag

More ways to help.

Nominate a shelter dog

Know a shelter dog who deserves to be seen? Shelters and the people who love them can put a dog forward. Approved dogs go on this page with a link to their listing.

Nominate a dog →
Share your link

Every friend who joins the list through your link funds 10 more meals.

Post it

Wear it, photograph it, post it with #ImpossibleToIgnore and tag @strayprojectco and @rarebreedpet. The sticker sheet comes with your order. Put them somewhere people look.

Who's behind this

Two brands. One soft spot.

Stray Project

A small apparel brand from Denver, run by two people who can't walk past a shelter dog.

Rare Breed®

Three-ingredient, human-grade dog treats, made in the USA, and a brand that backs shelters every chance it gets.

This is a joint campaign, so one signup puts you on both lists. You'll get emails from Stray Project and from Rare Breed®, and you can unsubscribe from either one whenever you like.

Questions

The fine print, in plain words.

What about sizes and shipping?

Crewnecks run S to 2XL. Hoodies and tees run S to 3XL. The collection ships within the US only.

What about exchanges?

30 days from delivery. Unworn, unwashed, tags attached. Exchanges are free both ways; refunds carry a $6 return-label fee.

When is early access, exactly?

Wednesday, Oct 21 at 9:00 AM ET for people on the list, with the code from their text or email. Everyone else gets in Thursday, Oct 22 at 9:00 AM ET.

How do the meals work, and who is Greater Good Charities?

Every new signup funds 10 meals for shelter dogs, one donation per email. Every item from the Impossible to Ignore collection funds 80 meals. Donations run October 1 – November 30, 2026 and are made by Stray Project to Greater Good Charities, a nonprofit that gets pet food and care supplies to animal shelters across the country. Meal counts are based on Greater Good Charities' program data. Dollar amounts and full terms are in the Official Rules. We'll email the final count after the campaign.

Is this real?

Yes. Stray Project has a written commercial co-venturer agreement with Greater Good Charities covering our donations, and that agreement is registered with state charity regulators as required by law. Greater Good Charities receives a full accounting of every signup and every item sold. Full donation terms are in the Official Rules.

What do you do with my email?

This is a joint campaign, so your signup goes to both Stray Project and Rare Breed®. We use it to keep you posted on the campaign, show you the dogs still up for adoption, tell their stories, and keep you involved in the community. You can unsubscribe from either brand at any time, and texts only ever come from Stray Project.

When does the campaign end?

Donations for signups and Impossible to Ignore purchases run October 1 – November 30, 2026. Early access to the drop opens October 21. Final results go out by email in early December.

Where are the full rules?

Right here: Official Rules.