Built around the dogs that built us.
Stray Project funds shelter dogs and gives the cause something to wear.
She came home as a puppy.
Tuni came from Lifeline Puppy Rescue in Denver. A puppy, all paws and confusion, surrendered to the shelter before she'd had a chance to figure out what shelters were.
Her full name is Petunia. We call her Tuni.
She hogs the couch. She squeaks when she wants attention. She is, by every available measurement, the easiest hard work we've ever done.
Then the rescue posted Pia.
A year later, Hailey was scrolling Lifeline Puppy Rescue's Instagram and stopped on a photo. Same shelter as Tuni. Already named, already waiting.
We brought her home as soon as we could. Her full name is Peony. She mostly answers to Pia.
Tuni and Pia love each other in a way that doesn't quite make sense. They're sisters who had never met.
The cause is invisible because nobody wears it.
The dogs in shelters aren't broken. The most common reason a dog ends up there is housing: landlords, evictions, cross-country moves. The dog didn't change. The circumstances did.
The cause is invisible because nobody wears it. Bumper stickers died. ASPCA commercials became a punchline people change the channel on. The biggest animal welfare crisis in the country has almost no presence in daily life.
That's where Stray comes in. Apparel isn't the mission. Funding shelter dogs and the adoptions that bring them home is. But apparel puts the cause on the street. Every Stray hoodie, every tee, becomes a small billboard for a movement that hasn't had one.
Built for every dog still waiting.
Every order funds shelter dogs and the adoptions that bring more of them home.
Welcome to the pack.
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