About Stray Project

It started with two shelter dogs.

Tuni and Pia found their people. Stray is for the dogs still waiting, and everyone who shows up for them.

Pia and Tuni sitting together outdoors beneath a patio umbrella

Meet Tuni & Pia.

Tuni sitting on the couch wearing a cream Stray hoodie

Tuni

Petunia. Tuni for short.

Tuni came home from Lifeline Puppy Rescue as a puppy. Now she's the one hogging the couch and squeaking for attention.

A shelter was part of her story. It never was the whole thing.

Pia wearing a camouflage Stray Rescue Club cap

Pia

Peony. Pia for short.

A year later, Pia came home from the same rescue. One dog became two.

She and Tuni weren't sisters when they met. They act like it now.

Why Stray exists

For the dogs still waiting.

We make apparel for people with a soft spot for the underdog. A dog on a tee. A message across a back. Something that makes a stranger ask.

Shelter dogs deserve to be part of the everyday conversation. Stray gives people a way to bring them into it.

Every standard item funds 20 shelter meals. Stray × Rare Breed collaboration pieces fund 80, through Greater Good Charities®.

See the impact

For the dogs. And their people.

Adopters, fosters, volunteers, and the people who always stop to say hello to a dog. This is a place to wear what you care about.

Welcome to the pack.