ProtectThePack.
Adoption is a culture problem. Get loud about fixing it. Every item funds 20 meals for shelter dogs.
We donate meals with every purchase because hunger is a pressing problem, but adoption is a culture problem. And culture only changes when enough people are loud about what they believe. Protect the Pack is a walking statement that adoption is important.
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OUR MISSION · EST. 2025
LOUD ON PURPOSE.
Stray Project exists to make this cause impossible to ignore. To prove that caring is cool, that you’re not the only one who gives a damn, and to make it something people actually want to wear. Attention is what changes this. You wearing it is the campaign.
20 MEALS, EVERY ITEM.
We fund 20 shelter-dog meals for every item sold, plus 5 more for every email signup. No vague “portion of proceeds.” A real, countable number, funded through Greater Good Charities®, with receipts published quarterly.
MORE THAN A DOG ON A TEE
A soft spot for the underdog.
Every design starts with a love for dogs. Stray puts that love out in the world, where the cause can be seen and the conversation can start.