ProtectThePack.
Adoption is a culture problem. Get loud about fixing it. Every item funds 20 meals for shelter dogs.
We donate meals with every purchase because hunger is a pressing problem, but adoption is a culture problem. And culture only changes when enough people are loud about what they believe. Protect the Pack is a walking statement that adoption is important.
Other Best Sellers
OUR MISSION · EST. 2026
LOUD ON PURPOSE.
Stray Project exists to make this cause impossible to ignore. To prove that caring is cool, that you’re not the only one who gives a damn, and to make it something people actually want to wear. Attention is what changes this. You wearing it is the campaign.
20 MEALS, EVERY ITEM.
We fund 20 shelter-dog meals for every item sold, plus 5 more for every email signup. No vague “portion of proceeds.” A real, countable number, funded through Greater Good Charities, with receipts published quarterly.
Tuni + Pia // Co-founders
The ones who’ve already lived through something always have the most to give. Stray puts real meals and real money behind the ones still waiting for their people to find them.
Evan, Founder
Our story →