Stray Project exists to make this cause impossible to ignore. To prove that caring is cool, that you’re not the only one who gives a damn, and to make it something people actually want to wear. Attention is what changes this. You wearing it is the campaign.
20 MEALS, EVERY ITEM.
We fund 20 shelter-dog meals for every item sold, plus 5 more for every email signup. No vague “portion of proceeds.” A real, countable number, funded through Greater Good Charities, with receipts published quarterly.
The ones who’ve already lived through something always have the most to give. Stray puts real meals and real money behind the ones still waiting for their people to find them.
