Stray Project exists to make this cause impossible to ignore. To prove that caring is cool, that you’re not the only one who gives a damn, and to make it something people actually want to wear. Attention is what changes this. You wearing it is the campaign.
20 MEALS, EVERY ITEM.
We fund 20 shelter-dog meals for every item sold, plus 5 more for every email signup. No vague “portion of proceeds.” A real, countable number, funded through Greater Good Charities®, with receipts published quarterly.
